Let's talk about movies
So, summer is winding down and I really only feel like talking about movies in today's posting.
The Friday estimates were just released and the news is looking bad for "The Nanny Diaries." Estimates of $2.6MM (www.leesmovieinfo.net) and a 2.5x weekend multiplier suggest this will make about $6-7MM this weekend. Due to the overwhelmingly negative reviews (http://www.slate.com/id/2172698/nav/tap3/), it's safe to assume the word-of-mouth will start hurting this film's attendance before the weekend is even over.
"Superbad" seems to be doing well for itself. It looks likely to experience a slightly sharper 2nd weekend decline than "Knocked Up," which appealed to a broader audience. My guess is that "Superbad" will ultimately cross the $100MM mark (it's already halfway there and it's only been out for a week), and possibly make it to $110MM or so, but not much further if steep weekday declines continue. A total weekend of around $16MM looks likely.
Finally, I'd like to mention "Stardust," a personal favorite of mine. Its current Friday-to-Friday decline looks to be about 28%. I'm guessing this one will end its run with $28MM domestically. This is one of those movies that just never found its audience, much like "Children of Men" last year.
Visit www.boxofficeprophets.com, www.boxofficemojo.com, www.leesmovieinfo.net, and www.boxofficeguru.com to learn more.
The Friday estimates were just released and the news is looking bad for "The Nanny Diaries." Estimates of $2.6MM (www.leesmovieinfo.net) and a 2.5x weekend multiplier suggest this will make about $6-7MM this weekend. Due to the overwhelmingly negative reviews (http://www.slate.com/id/2172698/nav/tap3/), it's safe to assume the word-of-mouth will start hurting this film's attendance before the weekend is even over.
"Superbad" seems to be doing well for itself. It looks likely to experience a slightly sharper 2nd weekend decline than "Knocked Up," which appealed to a broader audience. My guess is that "Superbad" will ultimately cross the $100MM mark (it's already halfway there and it's only been out for a week), and possibly make it to $110MM or so, but not much further if steep weekday declines continue. A total weekend of around $16MM looks likely.
Finally, I'd like to mention "Stardust," a personal favorite of mine. Its current Friday-to-Friday decline looks to be about 28%. I'm guessing this one will end its run with $28MM domestically. This is one of those movies that just never found its audience, much like "Children of Men" last year.
Visit www.boxofficeprophets.com, www.boxofficemojo.com, www.leesmovieinfo.net, and www.boxofficeguru.com to learn more.
posted by Drew at 11:07 AM
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